SOCIAL MEDIA ADVERTISING - ADS, APPS AND INCENTIVES

Social Media Advertising event – London, September 20, 2010

With Facebook set to make $ 1 billion from advertising this year, Twitter launching its own advertising network and mobile social advertising booming, social media advertising has come of age. Yet there are still big questions to be answered: how can brands combine social media engagement with an effective advertising presence? Which are the most effective networks to advertise on? How can companies maximise and measure ROI? And, does sponsored content really deliver results?

Social Media Advertising (London) will bring together leading brands, agencies and marketing experts to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns. Topics covered during the day will include:

•    Paid, Owned and Earned Media
•    How to Run Effective Social Media Ad Campaigns
•    B2B Advertising: Business Networks
•    Twitter and Promoted Tweets
•    Mobile Social Advertising
•    Advertising through Apps
•    Blog Advertising and Sponsored Posts
•    Case Studies and Best Practise Examples

Speakers include E.J Garcia and Chase McMichael - two of the US’s most innovative social media marketers – Matt Atkinson (Group CEO, EHS Brann), Peter Crosby (CSO, Viadeo), Carl Uminski (COO, Somo Mobile Advertising), Sarah Wood (Co-founder, Unruly Media), plus Murray Newlands and Luke Brynley-Jones (Influence People).

Luke Brynley-Jones, Co-founder of Influence People, said today: “Advertising budgets are shifting towards social media, but most companies are still struggling with their social advertising strategy. At Social Media Advertising London we’ll address this lack of knowledge, providing an in-depth look at how companies can generate returns from this exciting new medium”.

This unique one-day event is sponsored by Viadeo (http://www.viadeo.com), the online business network, and Synthesio (www.synthesio.com) the social media monitoring company.

For more info and tickets visit:
http://socialmediamarketing.co.uk/socialadvertisinglondon/

There is a limited number of Early Bird Tickets available – so early booking is advised.