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Leadbay launches professional customer leads

Monday 8th March 2010

Leadbay has launched a professional lead category for mortgage and life leads, focusing on the individual customer instead of the kind of product under discussion.

Leadbay said it expected demand for this type of lead to grow after the implementation of the Retail Distribution Review because advisers will be trying to build a customer base of fee-paying clients and professional people are the most likely to fall into that category.

These leads will be of particular interest to mortgage brokers and IFAs, said the firm, who are more interested in the client as a whole and their potential need for a range of financial solutions rather than just a specific, single product need.

Professional leads will find out whether the consumer is from a specific profession including whether the person is a solicitor, a lawyer, accountant or doctor. If the person is asking for mortgage advice, to qualify as a professional lead the mortgage will also need to be over GBP 100,000 and will cover all prime mortgages.

If the consumer is looking for advice on life assurance, only people looking for more than GBP 100,000 sum assured will be included in this category.

Jonathan Barrett, head of sales at Leadbay said: “We have had a growing number of requests from mortgage brokers and IFAs to speak to potential new clients who fit a specific profile rather than just have an individual product need.”

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