Confused.com signs Home & Capital deal

Equity release adviser Home & Capital has agreed to be price comparison website Confused.com’s exclusive partner for equity release.

Visitors to Confused.com can click through to a microsite operated by Home & Capital Advisers, enabling them to retrieve information about equity release and some of the lenders in the market, before speaking to an adviser about impartial, whole of market advice on equity release products.

Paul Chohan, head of mortgages and Life Assurance at Confused.com, said: “This is an important development for Confused.com as we extend the range of products and services available through the website, recognising that the internet is increasingly becoming the preferred way of accessing information and researching financial products for the more mature members of society, as well as the young. We wanted to increase our offering in terms of retirement planning, and it made total sense to partner exclusively with Home & Capital, who have an outstanding reputation in the industry.”

Simon Little, director of Home & Capital advisers, said: “I’m delighted with this ground-breaking deal, which significantly strengthens our online presence. As people in and approaching retirement are increasingly accustomed to using online channels for market research on financial products, it is logical that information about how to release equity should be available in this way.”