EX-BDS executives launch LinX F.S

Former BDS Mortgage Group executives Phil Jay and Bob Hope have launched LinX F.S.

LinX F.S. is a hybrid proposition driven by technology to combine some of the key elements of a mortgage network, an IFA firm, a packager and direct sales force to help brokers grow their businesses with full compliance.

Integral to this offering is LinX’s access to All My Plans, which is an online consumer platform.

The platform allows brokers access to additional sales opportunities in areas such as pensions, bonds, SIPPs, child savings accounts, annuities and share dealings.

Brokers can offer clients direct products from a specialist link to Beat That Quote across a variety of financial products ranging from credit cards through to utilities and from motor insurance through to pet insurance.

Brokers that use LinX and encourage consumers to do so can earn extra income from these additional service enhancements.

LinX FS is an AR of All My Plans. Advisers joining LinX FS will be added under its AR status so that firms have the ability to trade under LinX and are fully authorised through the IFA, All My Plans.

Phil Jay, director at LinX F.S. said: “A challenging market has made it evident that brokers need to look even further afield in order to realise the full potential of their new and existing client base. LinX FS has been set up for brokers who realise the importance of exploring every sales opportunity to enhance their worth to their clients and ensure that all additional revenue streams are fully utilised. We believe our expertise, experience and great technology will enable brokers to get closer to their clients and satisfy all their financial requirements.

“Our strong relationship with All My Plans is a vital element in this holistic approach as this provides the perfect sales tool from which brokers provide real value to their client’s finances across all potential household outgoings. We are also exploiting this technology to generate leads and enable brokers to provide clients with regular proactive marketing opportunities through special offers available from All My Plans and its variety of business partners.”