Deborah Lewis
An open letter from Boomin chief executive Michael Bruce...
Whilst it's great to see competition which will no doubt drive down prices and drive up functionality, I'd rather not go back to the agression of the early Online Agent days when the Bruce's and other hangers on were openly criticising the high street (the very people they now say they want to help) in order to generate headlines. Yes, rightmove make money, good for them I say. If Boomin wants to use other people’s money to take them down a peg or two then I wish them all the best, but I for one will not be signing up to another bloody portal any time soon, irrespective of how much cash they throw at the marketing campaign or how much it’s not going to cost me, especially one which will apparently be looking through my valuations diary. It’s surprising how many agents seem to have remarkably short memories, one assumes on the basis of "the enemy of my enemy is my friend", but then that proverb usually never works out that well in the end.
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Deborah Lewis