Jerrold Holdings has launched itself as a new financial services group offering niche mortgages under the brand Together.
The specialist lender will offer residential and commercial mortgage loans to market segments underserved by mainstream lenders.
It hopes that its new brand identity will affirm its status as a leading finance provider.
Jerrold has been trading for more than 40 years and the new unified brand Together will bring together the full range of its products.
These were previously known under separate names including Auction Finance, Blemain Finance, Bridging Finance, Cheshire Mortgage Corporation and Lancashire Mortgage Corporation.
Together board director Marc Goldberg said, “We wanted to create a brand that our staff, our clients and our business partners could all be proud of, which would sum up the way that we work and set us apart as a respected leader in our field.
“We had accumulated a lot of different brand names as a result of our long-term success and we wanted to establish a single identity, since ultimately our key proposition remains the same across all our products, and that is taking an individual approach to each case.
“Often that allows us to respond more quickly and meet tight timescales and that’s been a major factor in our growth.”
For the year ending June 2015, the company achieved profit before tax of £70.1 million, with a loan book in excess of £1.4 billion.
Loans are serviced directly from the company’s sleek headquarters in Cheadle, where the staff headcount has also increased by 12% in just 12 months, currently standing at 390 employees.