Holloway Friendly has teamed up with Synaptic Software to provide its income protection policies through its online portal.
It said this will offer a cost-effective and easy-to-use web-based service for brokers and advisers.
The Synaptic Webline portal allows brokers to look up information on policy features and obtain quotes from Holloway Friendly in real time.
It will also provide brokers with additional tools to help educate and reassure their clients about taking out an income protection policy.
Holloway claims this will make selling income protection easier, more relevant to the client and more profitable to the broker or adviser.
Brokers will now be able to search all Holloway Friendly products and get a quote in real time then apply for the policy while still with the client.
Client quotes and personalised illustration will be stored securely in the Synaptic Software database for future reference and as a clear audit trail of what advice was given and why.
Mat Manser, sales and marketing director at Holloway Friendly, said: “The launch of our products on Webline has been designed to complement our existing ways of working with brokers.
“While we will still provide direct access to underwriters and our telephone teams, the portal’s interface will provide brokers with additional support in the form of prompts, guidance and products reviews, in a way that can also be shown to the client any time of day or night.
“By being able to show the client how well a product fits for their individual needs, it will help brokers to increase the number of income protection policies they sell.”