Over one in five (22%) consumers said they would want to use a branch-based mortgage advice service, according to a new study by Nottingham Building Society (The Nottingham).

The building society has therefore launched a video system which allows people looking for mortgage advice in the local area to get it face-to-face, connecting the customer to a qualified Nottingham Mortgage Services (NMS) mortgage advisor who can search and compare products from over 50 lenders.

Also part of its large-scale digitisation project, the Nottingham On Demand (NOD) service allows for full mortgage application details to be taken in an average of just 30 minutes.

Tina Hayton-Banks, director of member services at The Nottingham, commented: “We understand that going through a mortgage application process or remortgaging your house can be a daunting prospect and with so many products out there, it’s a struggle knowing which to choose.”

With this, she said advice tailored around a person’s individual needs makes a big difference and sometimes it’s more complex than simply filling in a form.

“We already offer the service over the phone and face-to-face via an adviser in some locations but with the help of the technology investment, we can now extend this service to even more branches. Customer feedback so far has been excellent and we’re excited our new ‘NOD Pods’ will allow us to reach more customers with whole of market mortgage advice.”

Gary Womersley, head of branch network at The Nottingham, added: “Finding our members the right mortgage, regardless of provider, is something we are passionate about.”

“It’s the reason, back in 2013, we started offering whole of market mortgage advice to our customers through Nottingham Mortgage Services and something we get lots of positive feedback about, so it’s great customers in new locations can now benefit.”