Paymentshield has launched a new interactive video to tackle some of the obstacles that can put off advisers from talking about general insurance with their clients.

Through the interactive video, Paymentshield aims to provide practical advice and information that debunks some of the misconceptions about general insurance (or non-life insurance), helping advisers to better understand the opportunity and their options.

It believes that advisers currently do not talk about general insurance with their clients for a number of reasons, including; it’s not a top priority, it’s hard to find the time, they don’t know enough about the products, their clients want to arrange it themselves or think it’s too expensive, and they don’t see it as a good source of income.

James Loder, proposition director at Paymentshield, described general insurance as ‘the elephant in the room’, with many advisers who falling out of the habit of talking to their clients about it. He said without their advice, understanding all of the options available can be a ‘mammoth task’ for their clients.

“Advisers are able to understand their clients’ needs in a way that no price comparison website ever can, which not only helps them to get the best cover but can also provide an important source of revenue for the adviser’s business,” he added.

“This is why we have created a one-stop resource to make it easier for advisers to have a conversation about general insurance with every client.”

Andy Walton, protection propositions director at Mortgage Advice Bureau, added: “General insurance should form an important part of the advice process for any mortgage adviser who wants to ensure their clients are property protected.”

“Paymentshield’s new interactive video makes it easier for advisers to develop their knowledge about the market and tackles some of the obstacles that can discourage them from talking about general insurance.”

To view the interactive video, click here.