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Vida Homeloans appoints director of new business operations

Intermediary-only specialist mortgage lender Vida Homeloans has appointed Deb Smith as director of new business operations.

Joining from The Mortgage Works where she was head of TMW operations, Smith also held previous operational leadership roles at the Co-operative Banking Group, Britannia Building Society and Birmingham Midshires.

“It is a fantastic opportunity to join the progressive and forward-thinking team at Vida as director of new business operations,” she said.

She continued: “Vida runs a very detailed intermediary research programme and I am looking forward to reading the feedback, meeting intermediaries and making service improvements based on what are brokers are telling us.”

Lesley Sewell, chief operating officer, added: “Deb has had a successful career in financial services as a customer-focused leader of large scale operations and transformational change.”

“I am looking forward to working with her to further develop our new business operations so we are delivering a great service at the right pace and quality.”

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