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Robo advice provides brokers with better ways to serve customers

The launch of business-like mortgage monitor, Dashly, and hybrid mortgage broker, Ladder, are a positive development from the broker sector of the mortgage market, according to CLS Money’s director, Clayton Shipton.

This follows the CLS Money’s launch of its new service, Talk Mortgages, which aims to enable customers to arrange a video call and speak to a qualified mortgage expert within minutes.

“Today’s technology advances help us all to offer a better service. There is too much doom and gloom about robo advice sounding the end of mortgage broking,” Shipton added.

“I welcome where technology can take us as an industry and the applications for which it is being employed, because it shows how we can create new ways to engage our customers, both prospective and existing.”

He said that products like Dashly and Ladder bring something new to the market, based on working out what they believe will give customers a more complete level of service.

“This does not undermine the mortgage broker who is prepared to adapt, but actually points the way towards thinking outside the box and re-examining how customers want to see a modern mortgage service delivered,” he continued.

According to Shipton, brokers need to be mindful of the kind of service customers expect and not just what they are prepared to offer.

He concluded: “My advice to brokers is to see new technology as a helpmate rather than a threat and bring it into your business. We can all benefit.”

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