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Pure Retirement and My Care Consultant launch CareBox project

Pure Retirement has partnered with My Care Consultant on its latest ‘CareBox’ programme.

The project – aimed at financial services, professionals, financial advisers and support staff – will offer tools, information and support on care-related topics and the ways to pay for care.

This partnership comes at a time when later life lending and other financial avenues are increasingly being used to cover long-term care costs.


For the past 12 months, Pure Retirement has worked closely with My Consultant’s managing director, Jacqueline Berry, who gave her input on both adviser-facing roadshows and webinars.

The new Pure-led project will see 100 single-year licences (worth £150 each) made available free of charge to advisers, granting them access to a wealth of resources to benefit both them and their customers.

With this, Pure Retirement continues to offer financial advisers cost-effective means to better reach and serve their customers.

As part of the CareBox programme, Pure Retirement and My Care Consultant have produced a 32-page specialist guide – titled The Role of Residential Property in Paying for Care – for advisers wanting to know more about how their clients’ homes can be used to ensure they receive the care they need.

Speaking of the partnership, Chris Flowers, head of intermediary sales at Pure Retirement, says: “We’ve enjoyed working with My Care Consultant on a number of projects over the past year, and it’s gratifying to take that relationship to the next level in a way that continues to support the wider market.”

“These new resources will help to improve understanding of an area which is a key consideration to our core audience.”

Berry adds: “Given the UK’s demographic changes, the increasing number of people requiring social care in later life, and with a large proportion of property wealth across the UK being owned by older people approaching or in retirement, property is increasingly playing a central role in care funding.”

She said it’s therefore critical that advisers understand how financial planning and care advice can ensure the best consumer outcomes.

“It’s really pleasing to be able to team up with one of the market’s leading lenders to help achieve this,” she continues. “We’ve enjoyed an ongoing relationship with Pure Retirement and have seen first-hand their dedication to providing the wider market with resources such as roadshows, webinars and their market-leading marketing toolkit.”

Berry concludes: “As such, we're delighted that such a major presence within the market has chosen to partner with us in this way."


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