Pure Retirement has launched its latest tech innovation in a bid to simplify the adviser journey.

Its new postcode finder tool enables advisers to instantly find their regional sales representatives and contact details, streamlining the process and saving them valuable time.

Launched last week, the landing page comes off the back of the recent expansion and restructure of the wider intermediary sales team, which continues to provide support to advisers post-pandemic.

The team now consists of three business development managers (BDMs), three telephone BDMs, three relationship managers, an office-based sales manager and a national accounts manager to ensure that financial advisers will always have the support they need wherever they need it.

This latest tech development is part of Pure’s commitment to technological innovation. It follows the launch of a new and enhanced broker portal and comprehensive integrations with both the Iress and Advise Wise sourcing platforms to ensure streamlined KFI-to-application processes.

Chris Flowers, head of intermediary sales at Pure Retirement, says: “The ongoing pandemic has highlighted the need not only for effective technological solutions within the equity release market, but also the importance of providing gold-standard support and service.”

“We’ve been able to launch a number of initiatives which cover both areas over the past few months, and the ability to make the advisers’ journey an even simpler one is a big part of our mantra of ‘service made possible through technology, made meaningful by people’.”