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Pure Retirement launches streamlined website enhancements

Pure Retirement has announced further enhancements to its website to support advisers in the current climate.

With four product ranges now available, Pure aims to simplify the process for advisers to find the best retirement solutions for their clients.

Key information can be accessed from a summarised product list, with more detailed information and document sites available for each product range in dedicated areas for advisers to view and download as needed.


There are also ‘explainer videos’ highlighting key product unique selling points (USPs) that advisers can utilise to get a better idea of the products and what they can do for their clients.

The additional criteria search feature will also allow advisers to filter their searches either through a search bar or by using a key search term drop-down menu.

Lastly, there is a new client scenario section, showing high-level case study examples of customer profiles, their key requirements and products to consider which may be a good fit for their needs.

Speaking on the enhancements, head of marketing, Rachel Pease, says: “We’re dedicated to providing advisers with a straightforward experience when interacting with us in the way that best suits their needs, and these latest enhancements are testament to that.”

“The additions are aimed to help advisers make informed decisions about our products and which ones best suit their clients’ needs, meaning they can more easily find the perfect solution to help their customers enjoy their later years.”


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