Pure Retirement has announced the launch of its new and improved adviser marketing toolkit.

The refreshed website is part of Pure’s commitment to providing gold-standard support and helping advisers enhance their marketing experience.

With new bitesize ‘Education Guides’ that feature tailored expertise on digital advertising in the lifetime mortgage sector, advisers can access guidance in subjects such as SEO, image optimisation and social media.

The section also hosts a wealth of in-depth digital guides, honing in on effective lead generation, web development, email marketing and more.

Advisers can also benefit from Pure’s new social media templates, which can be personalised free-of-charge with company logos, details and brand colours.

The templates come as additions to the existing toolkit which offers advisers personalised email templates as well as customer and introducer-facing presentations.

Similarly, advisers can utilise Pure’s tailored service for their offline marketing with personalised templates including press adverts, pull-up banners and posters.

Commenting on the marketing support, Rachel Pease, head of marketing at Pure Retirement, says: “We’re continually looking for new ways to share our expertise and provide advisers with the right resources to enhance their business growth.”

“The refresh and new additions are designed to create a user-friendly approach to marketing in the equity release sector, helping advisers to reach the customers in need of their support.”