Bridge finance specialist Whitehall Capital has announced the launch of its brand-new website.

The site – which can be accessed across multiple platforms and devices – introduces dedicated areas for borrowers, brokers and investors alike.

Designed to ensure the user experience is more convenient and engaging, the user interface meets changing user requirements and delivers improved functionality.

Menus have been improved, lending criteria is more clearly detailed, and information request forms have been simplified.

Additionally, a new investor portal allows the company’s bridge financing fund, investors in Whitehall Capital Management, to view the portfolio of bridging loans they are invested in and to monitor the firm’s investment performance.

Commenting on the new look, Anna Kolesnikova, analyst at Whitehall Capital, says: “In developing the new site we have looked to deliver complete transparency and a significant improvement in operating speeds – this in keeping with the hard-won reputation we enjoy for our pragmatic approach, our market-leading turnaround times and the open and honest communication our team bring to the loan process. It delivers totally on both fronts.”

“The site portrays a professional approach, encapsulates the spirit of our brand and will help to engender trust in us as a lender. It will enable us to build on the network of relationships we enjoy with borrowers, brokers and investors alike and constitutes an important investment in the future success of Whitehall Capital as we work to position the firm as the lender of choice.”