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First 4 Bridging appoints BDM for the North West

First 4 Bridging (F4B) has extended its services to the North West of England with the appointment of Simon Bancroft as business development manager.

His role will involve strengthening existing and new specialist lending relationships to grow F4B’s business in the North West.

Bancroft will also be tasked with supporting intermediary partners, building additional distribution channels and developing introducer relationships with accountants and solicitors to showcase F4B’s access to a range of specialist lending solutions – including bridging finance, complex buy-to-let, second charge loans and development finance.


His vast experience working with individual and commercial clients on all aspects of financial planning adds to his qualification as a financial adviser. In recent years, Bancroft has been heavily involved in helping small and medium-sized enterprises (SMEs) meet funding solutions.

This appointment follows F4B’s successful 2019, in which it achieved fully regulated status with the Financial Conduct Authority. This allowed the firm to move into the second charge marketplace and to undertake other regulated activities – resulting in significant growth throughout the company.

Steve Swyny, head of sales at F4B, says Bancroft’s addition allows the F4B team to better assist their existing brokers and introducers in the North West to extend their business models.

He adds: “With over 20 years’ experience advising private and commercial clients, Simon will support, encourage and help source appropriate solutions for these brokers and introducers, whilst also being well placed to identify new opportunities for further business growth across the region.”

Commenting on his appointment, Bancroft says: “There is huge potential for an established and experienced player in the specialist lending market, such as F4B, to further extend its reach across such a buoyant region of the UK, and I’m excited to be involved at this important juncture in its ambitious growth plans.”


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