Portal problems – sellers overpricing by up to 41% across major portals

Portal problems – sellers overpricing by up to 41% across major portals


Todays other news
London is the part of Britain where the most sellers...
Leek Building Society has announced mortgage rate reductions across the...
There are new remortgage products with cashback options, alongside rate...
Seasonally adjusted residential transactions in November 2025 increased by 1%...
Portal problems – sellers overpricing by up to 41% across major portals


British house sellers are overpricing by as much as 41% when it comes to the price at which they list their homes on the major portals, versus the reality of what buyers will pay, new research finds.

MoveStreets analysed data from the major property portals looking at the current average asking price across each region of Britain before comparing this asking price expectation to the reality of the market based on the latest sold prices.

The figures show that across Britain, the average asking price across the major portals currently sits at £296,950, while homes are actually selling for £258,464 – a reality gap of 13% or £38,486.

However, in London, the gap between the average asking price and sold price of properties is far larger. Currently, the average asking price across the major portals is a giddy £833,994 while homes across the capital are actually selling for an average of £494,673.

That’s a huge disparity of -41% between what sellers are asking for and what buyers are willing to pay, equating to a £339,321 difference in pounds and pence.

The second-largest difference is in the South West, where there is a -24% difference between the average asking and sold price in the current market.

In the South East (-23%), Wales (21%), East Midlands (21%), North East (21%), West Midlands (20%) and North West (20%) the average sold price is also 20% or more below the average asking price.

Scotland is home to the most realistic home sellers in Britain. The average price paid by homebuyers sits just 4% below the average asking price across the major portals.

Adam Kamani, chief executive officer and co-founder of MoveStreets, says: “We’ve seen an incredibly hot market of late and despite the end of the stamp duty holiday, high levels of buyer demand and low levels of available stock continue to see properties fly off the shelf at pace and for a very good price.”

“However, it’s clear that even in current conditions, many sellers are listing their homes at an over-optimistic price point, no doubt in an attempt to take advantage of the market boom.”

He says this can be to a sale regardless of how the market is performing and can result in months of little to no interest in your home.

“It’s the responsibility of the listing agent to guide sellers and set these expectations,” he adds. “While some will value a home at a higher price point to win business, a difference of ten to hundreds of thousand pounds above market value is perhaps a little too far.”

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Introducer Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Recommended for you
Related Articles
This year's rate cuts may be slower and smaller, warns mortgage broker 
Nationwide says UK house prices fell in December compared to...
Volatile housing market this year despite mortgage resilience - Nationwide
Anecdotal evidence says more people will make enquiries when they...
Guide to London: Top Attractions, Local Tips, and Hidden Gems
A survey has named the UK’s most attractive city to...
A broker insists that this Christmas is shaping up to...
It’s been revealed – apparently by mistake – that the...
This is the latest index from Rightmove...
The rate cuts mean products start from 3.55% from tomorrow...
Recommended for you
Latest Features
London is the part of Britain where the most sellers...
Leek Building Society has announced mortgage rate reductions across the...
Sponsored Content
Historically second charge mortgages or secured loans as they are...
Lenders must say what they mean and mean what they...

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.