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Pure launches new adviser resources to develop the later-life market

Mortgage lender, Pure Retirement has announced the launch of several key market insight resources that will help advisers to best serve their customers as lockdown restrictions continue to be lifted.

Pure Insight Blog

Pure Retirement has begun to use its Pure Insight blog to share the company’s expert cross-business knowledge. Senior editorial executive, Gareth Ware provides regular market commentary for the blog and looks at recent quarterly figures from across the equity release industry, and where that places it in terms of meeting customer needs for the rest of the year. For Mental Health Awareness Week, learning and development manager, Jonathon Pidd shares wellbeing activities that can be beneficial for everyone during these challenging times.


Portfolio manager, Michael Wriggelsworth uses the blog to introduce the property management team and provides an insight into the work they do during mortgage redemption and what support they can offer during a difficult time. Underwriting team manager, Gavin Hancock contributes to the blog by examining the adaptations in the underwriting process amidst tough trading conditions and suggest new best practices when processing lifetime mortgage cases.

Quarterly Report

The latest edition of Pure Insight’s Quarterly Report pulls together key equity release market headlines from across the industry over Q1 of this year, regarding customer demographics, financial habits, and market trends.

Pure Retirement offers the Quarterly Report as part of its expanding Marketing Toolkit for advisers. The report is designed to support understanding of the later life customer demographic and the ways to best engage this customer base.

Pure Insight’s chief executive officer Paul Carter says of the latest developments: “It’s great to be able to share the inherent breadth of knowledge within the business, supporting advisers with an ever-increasing wealth of resources. Our Insight blogs, Quarterly Reports and Adviser Toolkit are just a few examples of the support we offer as a forward-thinking organisation, ever committed to developing the market as a whole.”


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