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First Financial welcomes new recruits through apprenticeship scheme

London-based financial services firm First Financial has announced the appointment of Eloise Bates & Zoe Waugh as Apprentice Client and Relationship Manager.

Bates joins the team with a background in the Retail and Hospitality sectors, having now decided to transition into the financial industry and expand her skillset further.

Having completed A-levels in Philosophy and Ethics, Sociology and Media, Waugh applied for the role in order to pursue a career in financial services, after gaining previous work experience as a website content management specialist.


Their arrival at the Harrow-based firm follows the recent promotion of Tom Perman who joined as the company’s first apprentice during the First Financial Apprenticeship Scheme’s inaugural year in August 2019.

Bates’ and Waugh’s appointment and Perman’s promotion come during a milestone year for First Financial, which specialises in securing mortgages and providing protection advice to a wide range of clients, including non-traditional borrowers such as media and sports professionals, the self-employed and business owners, and which is celebrating its 25th anniversary.

Taking on its first employee in 1998, the London based company has since grown exponentially - now boasting a team of 21 which consists of four directors, seven experienced advisers, an operations and a compliance manager, and a number of business support and administrative staff.

Commenting on the apprenticeship scheme and the new appointments, Gavin Pearse, who joined as a trainee mortgage and protection adviser in 2014 and is now a director of the business, says: “The launch of the First Financial apprenticeship scheme is an important milestone in the journey of the business.”

“Our goal is to find ambitious, driven individuals with limited or no experience but who demonstrate a real passion for the work that we do, and to provide them with the support, guidance and training that they need to become the best that they can be within our industry.”

“We are delighted to welcome Eloise and Zoe to the team and looking forward to supporting her over the coming months as she works towards her ambition of pursuing a career in financial services.”

Speaking of her new role, Waugh comments: “I am very excited to be joining the First Financial team, to be learning more about the role of Client Relationship Manager, and to progressing my qualifications.”

“It is a huge honour to have been chosen to take part in the apprenticeship scheme and I am grateful to have the opportunity to progress a career within the financial services arena.”

Bates adds: “This is a fantastic opportunity to be joining the team at First Financial; the apprenticeship scheme has enabled me to pursue a career in the finance sector, utilising my background experience to further develop my skillset.”


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