New findings by Giraffe 360 reveal that virtual tours continue to receive high levels of demand.

At the height of the pandemic, when social distancing and lockdown were in full swing, demand for virtual tours started to rise.

The estate agent media provider claims that 59% of all homes listed on the market with a virtual tour are already under offer, or have sold subject to contract. 

Virtual tours across England

Some 21% of properties listed in Middlesbrough are being marketed with virtual tours, making the North Yorkshire town the location with the highest availability of virtual tour listings.

In Liverpool, virtual tours account for 20% of all property listings, in Belfast, they total 19%, Huddersfield (19%), Leicester (18%), Manchester (17%), and Glasgow (15%). 

The figures from Giraffe360 show that despite the high demand for online walk-throughs of properties, of all current homes listed for sale in the UK, only 4% are being marketed with the additional draw of a virtual tour. 

Giraffe360 chief executive officer, Mikus Opelts, explains: “Virtual tours are a powerful marketing tool that bridge the gap between the limited insight available from an initial property listing and the physical viewing itself.” 

“They can dramatically streamline the viewing process as potential buyers can really get a good feel of the property and if it’s right for them, before embarking on a viewing in person.”

“Hardly surprising then, that homes with a virtual viewing within their online listing are in high demand, but despite this, adoption by the property sector remains low.”

“As technology has advanced, the quality, ease and affordability of implementing virtual viewings has also improved and with home sellers now expectant of the very best exposure for their home, there’s no excuse for agents not to offer these additional services as part and parcel of their proposition.”