Hamptons analysis of Countrywide estate agency data shows that in the first half of 2024, Londoners purchased 33,130 homes outside the capital, slightly below the 2015-2019 pre-pandemic average of 34,830. This is due to fewer people moving home nationally.
Based on current trends, this will likely mean around 76,000 homes will be bought outside the capital by Londoners this year, down from a peak of 100,910 in 2022.
First-time buyers made up 30% of those leaving London during the first six months of 2024, a figure that has been trending upwards since 2013.
However, this year’s figure has been capped by falling mortgage rates and lower house prices, which have enabled more people to stay in the capital to buy their first home. In fact, first-time buyers purchased a record 48% of homes sold in London so far this year, up from 41% in 2023 and 28% a decade ago.
The impact of lower mortgage rates on the spending power of first-time buyers has been significant. The average first-time buyer purchasing in London spent £443,550, £39,360 more than last year. This increase in purchasing power, coupled with falling prices across the capital, has allowed more affluent first-time buyers to purchase larger homes in more sought-after areas.
This shift means that the average London first-time buyer with a 15% deposit would spend £2,070 a month on their mortgage repayment, £273 less a month than if they bought in the first half of 2023.
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Average purchase price of London based first-time buyer
Source: Hamptons
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Despite improving affordability conditions, purchasing a home in the capital is still prohibitively expensive for many would-be first-time buyers. While lower mortgage rates have helped, London outmigration continues to be driven by less affluent first-time buyers who couldn’t afford to move last year and can only afford a home outside the capital.
This is reflected in the average purchase price of first-time buyers leaving London falling to £306,080 in H1 2024, £30,010 less than last year and the lowest price since 2019. Consequently, the typical first-time buyer leaving London is paying £1,430 a month on an 85% LTV mortgage, a record £642 a month less than someone staying in the capital.
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Top 15 areas recording the biggest increase in the number of first-time buyers looking to move from London
Local Authority |
Region |
Change (H1 2024 v H1 2023) |
Average first-time buyer price |
Waverley |
South East |
257% |
£377,000 |
Stroud |
South West |
160% |
£268,310 |
Horsham |
South East |
154% |
£300,820 |
Epping Forest |
East |
143% |
£384,310 |
Reigate and Banstead |
South East |
136% |
£358,630 |
Maldon |
East |
127% |
£286,550 |
Dover |
South East |
109% |
£232,240 |
Gravesham |
South East |
106% |
£284,250 |
Chichester |
South East |
105% |
£338,950 |
Fenland |
East |
104% |
£191,010 |
Stockport |
North West |
94% |
£238,440 |
Swindon |
South West |
90% |
£223,470 |
West Northamptonshire |
East Midlands |
82% |
£239,290 |
Swale |
South East |
80% |
£247,680 |
North Hertfordshire |
East |
76% |
£294,650 |
Source: ONS & Hamptons
First-time buyers leaving the capital are increasingly seeking out more affordable areas closer to London rather than moving further afield. The average first-time buyer leaving London moved 23.8 miles this year, 2.6 miles less than last year. With people spending more time in the office, the share of first-time buyers leaving London for the countryside has halved from its 6% peak in 2020.
Eleven of the 15 local authorities that have seen the biggest increase in the number of first-time buyers looking to move from London are located in the South East or East of England, often with convenient transport links into the capital.
Waverley tops the list, where there were 257% more first-time buyers from the capital looking to buy in the first six months of 2024 compared to the same time last year. Stockport is the only Northern local authority to feature on the list. Here, there were 94% more Londoners looking to purchase their first home than in the first half of 2023.
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Average moving distance by London leaver
Source: Hamptons
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The first half of 2024 marked the first time since 2019 that movers made up a bigger share of the Londoners purchasing a home outside the capital. Those trading a home in London accounted for 48% of people buying a home outside the capital this year, up from 47% in H1 2023.
While first-time buyers are staying closer to home, the expense of upsizing means the average mover is moving a record 39 miles out of the capital (chart 3). This is six miles further than in 2019 and 65% further than the typical first-time buyer.
Furthermore, long-distance moves are becoming more common. Twenty-six percent of households trading a London home for one outside the capital moved more than 100 miles, significantly higher than the 2015-19 average of 17%. On average, they’re moving 50% further than they were a decade ago, with high transaction costs reducing the number of shorter, more frequent moves.
Gedling and North Somerset, are the two local authorities where the number of movers looking to leave London has more than doubled between H1 2024 and H1 2023.
Aneisha Beveridge, head of research at Hamptons, says: “Falling mortgage rates are starting to turn the tide on the rising number of first-time buyers leaving London. Lower mortgage payments have pulled the cost of buying back below renting, bringing relief to those looking for their first home in the capital. First-time buyers with deeper pockets are looking again at London, choosing Clapham over Crawley and Wembley over Wycombe.
“But the number of first-time buyers leaving London has risen sharply over the last decade and levels remain high. Until 2016, new buyers were pushed out by soaring house price growth. But since 2022, rising mortgage rates made repayments on higher value homes an unaffordable outlay for many looking to buy their first home, pushing them in search of affordable areas outside the M25.
“Four years on from the pandemic and many city workers have settled into a new normal when it comes to going into the office. First-time buyers are more likely to stay closer to London than they have been over the last few years. Keen to retain their links with the capital, this has put the more affordable M25 towns firmly back on the map for younger homeowners. However, in a bid to make their equity stretch further, movers continue to make longer distance moves out of the capital.”