Lender rebrands to remove emphasis on age of borrowers 

Lender rebrands to remove emphasis on age of borrowers 


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Hodge is rebranding its 50+ mortgage products to Resi Retire.

This comes hot on the heels of Hodge rebranding its professional mortgage to Hodge Resi.

The firm says these moves introduce flexibility to its products that look to maximise affordability from aged 21 up to and into retirement, now determined by the customer’s goals rather than their age.

The specialist lender has also added 60% LTV products, reflecting what it calls “the ever-changing needs of borrowers in retirement.”

On its Hodge Resi products, it is also reducing selected rates and introducing higher fee and lower rate products to provide more options for intermediaries dealing with higher value cases.  

The following products are now available at the following rates:

ProductMax LTVProduct FeeCurrent RateNew rateDifference
Hodge Resi Retire (50+) 2 year fixed60%£995
5.68%5.68%
Hodge Resi Retire (50+) 2 year fixed75%£1,9955.65%

Hodge Resi Retire (50+) 2 year fixed75%£9955.90%

Hodge Resi Retire (50+) 2 year fixed85%£9956.35%

Hodge Resi Retire (50+) 5 year fixed60%£9955.30%

Hodge Resi Retire (50+) 5 year fixed75%£1,9955.35%

Hodge Resi Retire (50+) 5 year fixed75%£9955.60%

Hodge Resi Retire (50+) 5 year fixed85%£9956.05%

RIO Mortgage 2 year fixed75%£9956.20%

RIO Mortgage 5 year fixed60%£9955.52%

RIO Mortgage 5 year fixed75%£9955.65%

HBTL Mortgage 2 year fixed75%£9957.00%

HBTL Mortgage 2 year fixed (fee free)75%£07.25%

Hodge Resi 2 year fixed60%£1,995
5.62%5.62%
Hodge Resi 2 year fixed60%£995
5.66%5.66%
Hodge Resi 2 year fixed75%£9956.15%5.79%-0.36%
Hodge Resi 2 year fixed90%£9956.40%6.40%0.00%
Hodge Resi 2 year fixed (fee free)90%£06.50%6.50%0.00%
Hodge Resi 5 year fixed60%£1,995
5.38%5.38%
Hodge Resi 5 year fixed60%£995
5.42%5.42%
Hodge Resi 5 year fixed75%£9955.75%5.59%-0.16%
Hodge Resi 5 year fixed90%£9956.00%

Hodge Resi 5 year fixed (fee free)90%£06.10%

Emma Graham, business development director, says: “It’s key that we are constantly listening to and working closely with our intermediary partners to ensure we are developing products and making changes that really make a difference to the end customer.

“We have fundamentally repositioned our propositions to define our customers based on their goals and aspirations rather than their age, which is historically where the later life lending market has been. We have challenged ourselves and asked why products that cater for customers lending into their retirement stipulate a minimum age of 50.”

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