Just Mortgages is expanding its self-employment division with the appointment of Alex Clifford as a new area director to help mentor self-employed brokers across the Midlands and South West area.
He will help brokers with their day-to-day operations as well as aid them to shape business plans and explore how they can grow their businesses.
Clifford has more than 18 years’ experience in financial services and residential property sales, allowing him to bring expertise from both estate agency and mortgage brokering. His most recent role was as mortgage services sales manager at Countrywide, a position he held for three years.
He originally began his career in an independent estate agency before moving to Connells as branch manager, where he worked closely with in-house mortgage advisers. After training as an adviser with Sequence, he became mortgage service manager before moving into self-employment and then to Countrywide. Just Mortgages’ self-employed management team supports close to 500 advisers nationwide.
Clifford says: “Just Mortgages’ culture and mindset perfectly align with my own. The supportive community here is second to none, offering brokers the rare chance to be self-employed while still fully backed. I’m eager to contribute my experience to strengthen this culture and help brokers unlock growth opportunities.”
“My goal is to use my skills to build on the outstanding work already being done, supporting ambitious brokers to accelerate their success. Just Mortgages provides the environment for advisers to step out of traditional corporate constraints and create thriving businesses, and I am proud to be a part of that journey.”
Ben Allkins, head of mortgages and protection at Just Mortgages, says: “At Just Mortgages, we’re committed to giving self-employed brokers the best possible platform to succeed, and bringing Alex on board is a big step in strengthening that support. His career across both estate agency and mortgage broking means he truly understands the intricacies of life as an adviser, and the kind of guidance that makes a difference.”
“Alex’s blend of experience and mentorship will be invaluable for our brokers. His appointment reinforces our culture of community and collaboration, ensuring advisers have not just the tools, but the backing and encouragement to build successful sustainable businesses.”
