Lifetime mortgage lender Pure Retirement has launched a series of customer-and adviser-facing resources to widen understanding of the later life lending space. 

The launch follows its cross-industry adviser survey earlier this year,which revealed that two-thirds (66%) of brokers believe one of the main challenges they face is client misunderstanding. 

The resources include a suite of customer blogs designed to help those considering later life lending to decide if it’s right for them. The content also explains how they can aid their adviser in preparing for applications if they elect to proceed. 

Subjects covered include misconceptions around lifetime mortgages, effective information for their application, spotting and avoiding financial scams and the impact of spray foam on lifetime mortgage lending.

The company has also released the third episode of its Purely In Conversation podcast, hosted by Pure Retirement’s field sales manager, Jane Mullan and Kelly Melville-Kelly, the Equity Release Council’s director of risk, policy & compliance. 

Pure Retirement senior marketing manager Melanie Godley, says: “With advisers having confirmed during our research earlier this year that client misunderstanding maintains one of the main barriers to them exploring later life lending, we’ve responded with these new resources to give those who are exploring equity release the necessary information to allow them to establish if it’s the right solution to them, and by extension to make informed decisions.

“We’re also pleased to be using our podcast to help amplify the Council’s vision for the later life lending sector and provide a resource that adds value to advisers as they navigate the market. We look forward to continuing to build our suite of resources for both advisers and consumers, as part of our commitment to supporting all of the market, all of the time.”