FinTech and housing platform OneDome is launching its first ever national TV campaign.

The campaign will highlight how OneDome simplifies the traditionally-fragmented home buying process by managing the entire journey in one place at a fixed price. 

The campaign is being developed with global marketing network Stagwell, alongside its agencies Forsman & Bodenfors and Goodstuff, following a £7.5minvestment in OneDome from Channel 4 Ventures as part of a strategic media-for-equity partnership. 

A statement says the campaign will introduce millions of viewers to what OneDome calls “The Future of Home Buying” – a simpler way to purchase a property by bringing everything into one place. 

The platform brings mortgages, legal services and insurance together into one integrated experience through its award-winning HomeBuyer Service and powered by its unique digital home buying platform. 

Already occupying over 4% of the UK mortgage market, OneDome currently facilitates about £1 billion in mortgage lending each month and is targeting 10% market share within the next two years. 

Babek Ismayil, founder and chief executive of OneDome, says: “The home buying process hasn’t meaningfully changed for decades — it’s slow, fragmented and unnecessarily stressful.

“OneDome was created to fix that. We’re bringing the entire journey together in one place.

“As we scale nationally, this TV campaign is about changing home buying for good by introducing millions of consumers to a new way to buy a home – simpler, faster and fully connected.

“OneDome is not simply marketing a service, it is defining a new category.”