Hotspots unveiled as best for first-time buyers

Hotspots unveiled as best for first-time buyers


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Scotland’s East Ayrshire is the most affordable location in the UK for first‑time buyers, according to new research from Lloyds, which shows towns in Scotland and the North of England dominate the top ten for affordable house prices.

It comes as new research by Yopa suggests negative average monthly house price growth across Britain of -0.22%, only the second time it has slipped into negative growth in a decade, after house prices fell by an average of -0.23% per month in 2023.

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The Yopa figures show Scotland recorded an average monthly decline of -0.45%.

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In East Ayrshire, the average first-time buyer price is £147,353, according to the Lloyds research, which looked at what first-time buyers were paying for properties in local areas across the country.

In Wales the most affordable location was Merthyr Tydfil, where homes cost an average of £156,498 while in Northern Ireland it’s Mid and East Antrim, with an average first home price of £175,308. Yopa’s research suggest Wales prices fell -0.75% per month on average.

North-west tops England

In England, prices fell the least, down by an average of -0.16% per month according to Yopa. Blackpool in the north west tops the cheapest first-time buyers’ location list with an average of £150,780, the Lloyds analysis shows.

The Lloyds research also shows the average first-time buyer age in the UK is 32, two years older than a decade ago but unchanged over the past year. However, it’s as low as 27 in some areas.

Amanda Bryden, head of mortgages at Lloyds, said: “Our research shows there are still genuine pockets of value for first‑time buyers, particularly for those with an open mind who are willing to be flexible on location and property type.

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“With ongoing cost of living pressures and wider economic uncertainty, it’s completely understandable that some people are feeling cautious. But there are opportunities out there, and for many buyers, that flexibility can make a real difference.

It comes as Rightmove figures, also out today, but which show a positive monthly price rise, suggest a continued north-south divide of prices.

 Top 10 most affordable UK areas for first-time buyers

Local areaRegionAverage FTB priceMonthly mortgage cost*
East AyrshireScotland£147,353£843
InverclydeScotland£149,929£859
BlackpoolNorth West£150,780£864
Kingston upon HullYorkshire and The Humber£151,171£866
Na h-Eileanan SiarScotland£155,300£891
HyndburnNorth West£155,911£894
ClackmannanshireScotland£156,041£894
Merthyr TydfilWales£156,498£898
South TynesideNorth East£157,551£904
West DunbartonshireScotland£159,437£915

Top 10 most affordable areas for first-time buyers in each UK region

RegionLocal areaAverage FTB price
East MidlandsBolsover£191,564
East of EnglandGreat Yarmouth£236,447
LondonBarking and Dagenham£363,748
North EastSouth Tyneside£157,551
North WestBlackpool£150,780
Northern IrelandMid and East Antrim£175,308
ScotlandEast Ayrshire£147,353
South EastGosport£228,617
South WestPlymouth£216,166
WalesMerthyr Tydfil£156,498
West MidlandsStoke-on-Trent£171,569
Yorkshire and The HumberKingston upon Hull£151,171

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