Century 21 launches new work-from-home estate agency model

The global estate agency organisation Century 21 is on a mission to boost its presence in the UK with the launch of a ‘Direct Agent’ franchise.

The model follows that launched by the likes of Hunters in the North and Davis Tate in the Thames Valley, by allowing individuals to run their own estate agency and letting businesses from home.

The new offering is being specifically targeted at those working in financial services, especially mortgages, who want to add to their current businesses.

Costs are significantly lower than Century 21’s traditional office-based franchise models, priced at £3,250. Franchisees will get an exclusive territory, training, stationery and promotional material start-up pack.

The new model has been piloted since January with four new Direct Agents.
 
Payam Azadi, marketing director at Century 21, said: “It’s a well-known fact that the majority of business is now generated via the online portals, which gives a fresh approach to how traditional estate agents operate.

“Our new Direct Agents proposition fits in perfectly for individuals looking to get into the estate agency market but want to test the market first and save themselves a large initial outlay.

“I believe this proposition is ideally suited to brokers in the financial sector and presents a tangible opportunity for a new revenue stream without the associated costs.

“A low fixed-cost base keeps operational costs to a minimum and allows the individual agents to flourish under the world’s largest estate agents’ brand.”