The intermediary market will be the most effective way to generate new business after the introduction of the Mortgage Market Review, Dudley Building Society has said.
The Midlands-based mutual is "delighted" with the response from brokers and its distributor partners after announcing its intention to lend exclusively through the intermediary sector earlier this year.
In September, Dudley announced the appointment of seven distributors, who would become the primary point of contact for the intermediary market.
That strategy is now beginning to bear fruit as the distribution partners and Dudley’s underwriting and administration team build a working relationship, said head of retail Sam Foxall.
“Having seven highly experienced partners has meant that we have had to work hard to understand the dynamics behind a fully intermediary focus as against one where clients are coming to us directly through our branch network.
"These last few months have allowed us to test and refine our service offering, so we are confident that we can really hit the ground running in 2014.
"Dudley Building Society is evolving and building on this year’s work, we are looking forward to a solid year of growth in the New Year.”
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