Analytics is not only the search for answers to ready-made questions, as is the case with CR optimization. Sometimes it is the search for the questions themselves, starting points for new ideas.
A good practice is to study how specific users behave on the site. This can be done using our session recording tool https://creabl.com/service/session-recording. For example, those who have an average check or LTV several times higher than their usual values. Or those who reach the target action in the shortest possible way.
As a result, you begin to better understand your audience, find new opportunities for growth and increase the share of correctly made decisions.
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