Buy-to-let lender Paragon is encouraging landlords to offer longer-term tenancies that give renters greater security.
The firm said it welcomed the government's recent proposals that lenders should try to provide greater peace of mind in the private rented sector.
Paragon explained it had made changes in its terms and conditions which meant that landlords could now offer "family-friendly" tenancies of up to 36 months.
John Heron, managing director, said: "The private rented sector [PRS] is the fastest-growing sector in the housing market and an increasing number of families rely on it for their home. At the same time many tenants continue to value the flexibility and choice the PRS delivers.
"This is why we welcome the Housing Minister's approach in the new model tenancy agreement: it recognises that some PRS tenants will still require that flexibility, but others need greater security."
Heron said the company had 50,000 landlord customers and had "consistently taken a leading role in developing socially responsible lending policies in buy-to-let".
"We already encourage our landlords to make their properties available to people on local authority housing lists through public sector leases of up to five years," he added.
"Families undoubtedly need more stability and peace of mind though, and with that in mind we have made changes to our own lending criteria and will now accept 36 month tenancies, allowing landlords to offer even greater flexibility where this new model lease is used."
Housing Minister Brandon Lewis said: "All tenants and landlords deserve flexibility and choice and I'm delighted that Paragon has made these changes.
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