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Linear and Pink pool resources at LSL

14 March 2011
Written by rosalind renshaw

Linear Financial Solutions has joined the Pink network. Both Linear and Pink are owned by LSL.

This is part of an ongoing strategic plan within LSL under which Mark Graves, managing director of Linear, has become sales director of Pink.

His  aim is to bring the same level of protection and cross-sales skills that he has cultivated in Linear to the Pink advisers. He will achieve this with a change of focus through training and workshops for all advisers across the network.

Graves said: “Now that Pink is part of the LSL Group, it makes absolute sense for Linear to move to Pink to keep the mortgage and protection work within the group.”

Simon Hendy, Linear’s financial services director, will have full responsibility for the sales operation and has joined the Linear board with immediate effect. 

Hendy and Roger Lucarotti, Linear’s operations director, will take over the day to day running of Linear.

The LSL Group acquired Pink in December.

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