Crystal Mortgages has rebranded to Crystal Specialist Finance as it expands into other areas of commercial finance.
The company is now highlighting its five distinctive divisions which will offer specific expert advice and products to brokers and networks.
The Midlands-based, independent, whole-of-market business, which operates in England, Scotland and Wales, has identified its core markets as mortgages, bridging, commercial, development funding and second charges.
Crystal Specialist Finance recently released its 2014 results which saw the business issuing £664.3 million worth of business, up 38.7% on 2013, plus a 33% rise in completions.
The business also appointed Damien Druce as head of distribution and development to secure exclusive broker relationships.
And it recently entered into a preferred partnership agreement with The Right Mortgage and Protection network, founded by former PTFS Chairman, Martin Wilson.
Crystal Specialist Finance has access to a complete range of commercial products from over 30 lenders, plus its own exclusive funding lines.
Managing director Joe Breeden said: "The business was founded 36 years ago, since which time Crystal has established itself firmly as a quality name in the commercial finance packaging sector through an unwavering dedication to customer service and product sourcing.
"However the name had become constrictive over the last decade as we moved into new segments and brought leading industry figures in to establish and expand new offerings.
"The rebrand combines the best elements of our company; Crystal with its history and reputation, and Specialist Finance to bring to highlight the full depth and breadth of our offering.
"I look at the business today and know that our product offering is among the best in the market, if not one of the best.
"Alongside a dedicated, professional team, a full marketing function, and backed by a strong balance sheet, we are in a position to grow rapidly over the coming months and years."
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