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Pure Retirement expands classic range distribution

Pure Retirement has decided to expand its ‘Classic Lifetime Mortgage’ range to a wider selection of the equity release market.

The latest expansion follows on from the widened distribution earlier this year. Advisers are now able to access the products through major equity release clubs Advise Wise, AiR and Premier Equity Release club if they meet their qualifying criteria.

This also comes after the launch of its new postcode finder tool, which is designed to simplify the adviser journey.


The classic range is set to offer ultimate flexibility, with customers able to make 12 optional ERC-free repayments per year, provided they don’t exceed 10% of the initial amount borrowed in a 12-month period.

Available to clients aged 55-84, it features some of the lowest lifetime mortgage rates on the market. In addition, customers also benefit from no upfront costs with free valuations and the option of no arrangement fee.

With an uncapped drawdown facility (subject to maximum loan-to-value), customers can access funds to meet their needs, and downsizing protection is provided should they move to a smaller property in the future.

What’s more, early repayment charges are fixed to give clients peace of mind, and for joint plans, there’s a three-year window after the first applicant enters long-term care or passes away in which the remaining party can repay the debt in full without incurring any early repayment charge.

Chris Flowers, head of intermediary sals, comments: “The market has recently seen increased levels of activity, with consumer interest gradually returning as the world enters its new norm.”

He says with an anticipated sharp rise in activity for the latter half of the year, it’s more important than ever to be able to offer market-leading products.

“It comes off the back of the launch of our Freedom 40 range earlier this year, further highlighting our dedication to continued development and innovation even in the most trying of circumstances,” he concludes.


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