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Landbay rebrands with ‘next generation’ broker portal

Specialist buy-to-let fintech lender Landbay has launched its most comprehensive and intuitive broker portal amidst a bold new brand.

The new brand is expected to set Landbay apart from the sector’s traditional look and feel – and the brand line, “Your lending partner” reflects the trusted relationships Landbay has with its customers and intermediary partners.

Landbay’s portal reaffirms its commitment to making buy-to-let lending better for customers. All systems are now built and maintained in-house, involving users throughout the development process and creating tools to meet their exact needs.


John Goodall, chief executive officer of Landbay, says the launch of the new broker portal is a ‘significant milestone’ the team are exceptionally proud of.

“Our new brand supports this leap in technology and service, signalling a new chapter for Landbay,” he continues. “The team has done a fantastic job collaborating with customers and intermediary partners to create a better brand experience for everyone.”

The lender recognised that to provide a better level of service – one that allows brokers to have direct access to underwriters and a fast turnaround at scale – it would have to rethink and redesign the industry’s default approach to case management.

And that is exactly what Landbay has done, as Jays Shortt, chief product officer, explains: “After extensive user research, we’ve developed a super-fast, easy-to-use portal for intermediaries to submit their applications.”

“Decisions come back quickly, case tracking has never been easier and the whole process from application to completion is more transparent than ever before.

“Chris Burrell, our CTO, and I are delighted with what we’ve achieved with the portal and its underlying platform. The amount of quality work the teams have put into its creation has been phenomenal.”


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