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Graham Awards


Property data providers to mortgage sector in M&A deal

PriceHubble, a supplier of data solutions for real estate and finance, has acquired WhenFresh, delivering data and decision engines to banks, insurers, the public sector and other Big Data users. 

After acquiring Dataloft in March 2023, the addition of WhenFresh marks PriceHubble’s second acquisition in the UK in under a year and its sixth M&A since inception. 

This acquisition also enables PriceHubble to build a global powerhouse of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.


Founded in 2012, WhenFresh provides access to over 200 best-in-class proprietary, private and public datasets in one place via a simple, single API integration.

“PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world. It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond” comments founder Stefan Heitmann.

Mark Cunningham, director of WhenFresh, explains: “We’re very excited to become part of the burgeoning PriceHubble family. Bringing together the wealth of property data assets, technological excellence and data science expertise we each possess will enable us to drive ever faster product and service development and accelerate business growth at scale”.


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