Specialist lending distributor Fluent Money Group has announced the launch of Fluent Lifetime Ltd on mobile.
The company will be offering equity release and later life lending services via partner firm referrals in a bid to fill the adviser shortage gap in the growing sector.
The mobile app provides access to quotes and videos explaining the process, as well as direct access to the adviser or case manager through live messaging.
Overall, it supports Fluent Lifetime’s strategy of making the equity release journey more efficient, including functionality such as document upload or download, latest case information and milestone tracking.
According to Aaron Conlon, Fluent Lifetime’s managing director, this approach will help to open up the sector with greater transparency and customer access to information and advice.
He said: “Our aim is to bring equity release advice to a wider cross section of the population thanks to being able to harness the advantages of technology via the internet as well as the all-important human contact.”
“We have worked very hard to make the whole process as accessible as possible and thanks to the pioneering work done by Fluent Group in the use of technology to improve the customer experience, we have a unique proposition to offer customers.”
Kevin Hindley, chief executive officer of Fluent Money Group, added: “Fluent is continuing to expand its proposition in the lending sector, with Fluent Lifetime being the next step in that expansion.”
He said that Fluent’s strength in the application of technology and human customer service can provide a ‘comfortable and stress-free’ journey for people seeking to raise capital in later life.