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Equity Release Supermarket joins forces with LiveMore Capital

Equity release advisory service provider Equity Release Supermarket (ERS) has partnered with LiveMore Capital.

Specialising in retirement interest only (RIO) mortgages for borrowers aged 55 and over, LiveMore joins ERS’ panel of lenders to bring a wider proposition and whole of market offering to clients.

Mark Gregory, founder and chief executive officer of Equity Release Supermarket, says the addition of LiveMore presents an innovative approach to RIOs and helps ERS to bring flexible solutions to its advisers and clients.


He explains: “LiveMore share our creative ethos and desire to do things differently, helping customers to fulfil their later life aspirations by providing more options in retirement.”

“Their combination of lending up to 75% loan-to-value (LTV) allowing for greater borrowing power, along with their use of technology and data to support assessments of affordability, will be advantageous to our customers.”

LiveMore offers a wide range of fixed-rate products, from five-year terms to lifetime and up to 75% LTVs, providing better access to simple, relevant and useful financial solutions.

Alison Pallett, director of sales at LiveMore, comments: “We are delighted to partner with Equity Release Supermarket and look forward to helping them as we bring them a flexible approach to affordability, with a particular niche around the self-employed and business owners, who have sometimes been left under-served.”

Gregory adds: “Central to our success has been openness and transparency. We passionately believe that customers should have as much information and access to tools that can help them to research and gain confidence.”

“LiveMore shares this ideal and together we hope to provide greater accessibility within the market to resolve this issue, placing more control with the customer. We look forward to working with LiveMore and what’s to come.”


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