Company celebrates tenth anniversary
Just Mortgages is celebrating the tenth anniversary of its self-employed division, which has grown from three advisers at its launch in 2016 to nearly 500 advisers today, with self-employed advisers now accounting for almost 75% of its adviser headcount. It plans to double that number to more than 1,000 advisers nationwide.
The self-employed model allows mortgage advisers to run their own business, while benefiting from the backing of an established national brokerage. Just Mortgages received more than 100 applications to join its self-employed division in 2025 and is seeing even higher demand this year, it says.
The company has expanded its self-employed management team and broadened support to include day-to-day assistance with sales, marketing and compliance, as well as ongoing training and mentoring, and specialist qualifications in areas including equity release, commercial finance and business protection.
It also supports advisors looking to build a bigger business, offering a business principal programme through which advisers can recruit and manage their own teams while receiving bespoke leadership training, dedicated recruitment support and operational guidance.
Further support includes New Starter Boost, which provides pre-qualified leads and booked appointments to help advisers transition to the self-employed model, and a commission advance scheme to provide financial support. Advisers also receive referral opportunities through its sister company Just Wealth.
A simple aim
Carl Parker, national director of Just Mortgages’ self-employed division, said: “When the self-employed division launched, the aim was simple. We wanted to give advisers every opportunity to build successful businesses on their own terms while benefitting from the support and infrastructure of a national brand.
“To grow from three advisers to where we are now reflects the strength of the proposition we have built and the quality and ambition of the advisers who have chosen to join us and grow their business with Just Mortgages.”
Ben Allkins, head of mortgages and protection at Just Mortgages, said: “The needs of self-employed advisers have changed significantly over the last 10 years and we have worked hard to evolve our proposition alongside them.
“Whether someone is taking their first step into self-employment, looking to diversify their offering or aiming to transform their business through becoming a business principle, our focus is on providing the support, opportunities and expertise they need to succeed. We will continue to invest in the division and accelerate its growth in the years to come, with clear ambitions to surpass 1,000 advisers nationwide.”
Today, Just Mortgages has more than 650 advisers across its employed and self-employed divisions.
